Made for Men. Made for Africa. Made for Your Adventure. The Rufiji range of lightweight, strong, cool and feature-filled safari clothing has been designed and rigorously tested by our team for travel to Africa, but is ideal travel clothing for all warm weather destinations. Made from our tried and tested BUGTech™ and MaraTech™ fabric with legendary SilverPlus anti-bacterial finish and superior wicking to keep you cool. Our new SafariLife concept bridges the gap between your everyday life, and your adventurous spirit.
Gone are the days of shapeless, boring, safari clothing for Women. Our safari-functional Women's Rufiji Safari Clothing is designed to ensure that you look good on safari - or anywhere your warm-weather adventures take you. Made from our tried and tested BUGTech™ and MaraTech™ fabric with legendary SilverPlus anti-bacterial finish and superior wicking to keep you cool. The ultimate in Rufiji garment engineering meets high street styling. Our new SafariLife concept bridges the gap between your everyday life, and your adventurous spirit.
Off the back of the success of our Men's & Women's Rufiji Safari Clothing, we have created a unique line of safari and travel clothing for Boys & Girls. This clothing is made to withstand the rigours of travel to Africa and children at play! We have also not scrimped on helping you protect your most precious assets and our Boy's & Girl's range benefits from the use of our tried and tested BUGTech™ and MaraTech™ fabrics with legendary SilverPlus anti-bacterial finish and superior wicking to keep your kid's cool.
The Number 1 Essential for Your Safari! You will have travelled 1000's of miles to get to Africa. It makes sense therefore to ensure that you get the best possible view of Africa's wildlife while on safari. Binoculars are the key to doing this. We offer Swarovski binoculars for those you never compromise on quality; Vortex as our mid-range to high-end offering; and Binocular Rental for those who do no wish to purchase a pair of binoculars, or who would prefer, as recommended, to take one pair per person on safari.
Soft, Squashy, Stylish Safari Luggage, Travel Luggage, and Adventure Luggage for safaris, travels, expedition. For safari travel to Namibia, Botswana, Zambia, Mozambique, Malawi, Tanzania, and Kenya it may be vitally important that you pack your safari clothing and safari accessories in 'soft and squashy' luggage. The reason for this is straight forward. The majority of safari lodges and camps within these countries are accessible only by light aircraft and to fit your luggage into the small, cramped hold means that your luggage must not have hard sides and should rather be soft-sided. Fortunately sometimes form does meet function and all our safari-suitable luggage has been designed to be tough as nails and look great too.
With the right advice, the best products and a smidgeon of good sense, staying safe while on safari or anywhere adventurous is really straightforward. Pack RID repellent and BUGTech clothing and cover up after dark to avoid being bitten by insects, wear SafariSUN to ensure that you don't suffer for your time in the sun, oh and use a good torch at night to avoid stepping on any creepy crawlies. For walking safaris 1000mile socks will keep blisters at bay.
Sometimes the small things you pack can make a big difference to your safari. Not travelling with the right travel adaptor for your camera, laptop and phone is a great example of this. Often these are the items which are last on your packing list - but they should not be overlooked. Taking a good book to read will not only add to the enjoyment of your safari, allow you to learn more about your environment - but will also fill in the restful hours you will while away between safari activities through the heat of the day. We also always strive to stock the ultimate in travel insect repellent, travel torches, travel sunscreen, travel locks, tags and scales, travel adaptors, even safari socks. RID™ insect repellent, LED Lenser torches, SafariSUN™, 1000 Mile socks and more!
YOUbuy, WEgive (YBWG) is our new initiative to bring about constructive, community, conservation. All YBWG products are products with a greater purpose. How does it work? It is simple. Every time you buy one of our awesome products with the YOUbuy, WEgive stamp on it we'll give back to conservation and communities in Africa through our SafarImpact movement. We realise that doing business for business sake is not the key to real success. Doing business to socially uplift and conserve is. We are one step closer to this goal with our "YOUbuy, WEgive' campaign. It is a win win situation. For more information on YBWG please click here, or use the links on the left to shop for YBWG products.
Add a little Safari spice to your home and safari-inspiration to your everyday life with these products!
Add practical and stylish accessories to your Safari wardrobe.
Belts made from the finest leather and designed to match the neutral colours of our Safari clothing.
View Men's Belts range
A selection of jewellery designed for the man who is inspired by Africa.
View Men's Jewellery range
View All Men's Sunglasses range
Keep up to date with our new products, safari adventures and our free SafariLife magazine by signing up to our mailing list.
10 x 42 Binoculars
High Performance Safari Clothing
Insect Repellent & Sunblock
Strong, Squashable Luggage